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Organicville Story

Organicville was born in 2004, inspired by a dream to create quality organic foods available to everyone. Founder Rachel Kruse grew up eating organic dressings from recipes handed down from her grandmother. Later, as a mom herself, Rachel realized that despite being able to easily buy organic lettuce, her only option at the store was to purchase non-organic dressing; which seemed to defeat the purpose. Rachel used her grandmother’s recipes to create delicious organic dressings. Today, Organicville stretches past our organic roots with products that are Whole30 compliant, vegan, dairy free, gluten free, and paleo.


is proud to be 100% Employee-Owned, where through hard work every employee shares in the reward of building these great brands. Our people are empowered to make decisions that improve your experience, and every aspect of our business is handled by an owner who will go the extra-mile to provide you the best possible service.

Organicville is part of the Litehouse
Company family of brands.